You must focus on the corporate identity of the firm if you want to make it stand out from the competitors and gain more attention. With the aid of identity, a collection of materials and visual components established in a single stylistic solution that represents the overall concept of the company – a specific picture is formed that is remembered by the brand. You can add more identity by a free animation maker on VistaCreate to add motion animation design and make your brand stand out.
Graphical figures, patterns, and images are used to create a distinctive aesthetic. Every piece is created based on associations and pictures related to the nature of the firm.
The Main Components of Identity
Using these techniques, the main components of brand identity are developed:
- logotype;
- visual;
- souvenir products;
- business cards;
- letterheads;
- packaging.
To create a single visual image, the general color scheme, original font, and unique design style are used.
Logo Creation, Font Selection, and Color Scheme
The logo creates the first impression of the company. It must correspond to the concept of the brand, to convey its essence. Creating a logo of the right shape and color will give the brand significance in the eyes of competitors, and will cause customers the right emotions that motivate certain actions.
The font in the logo, letterheads, and advertising slogans perfectly characterizes the brand. It is necessary to choose it according to the general corporate style of the company.
Before choosing a font, you need to know about the associations it evokes:
- notched font indicates the reliability of the brand;
- handwritten font perfectly conveys the character of a company specializing in women’s goods and luxury items;
- the decorative look of the font allows you to express yourself loudly;
- a serif font is more modern and great for writing slogans for youth brands.
Particular attention in the development of a single identity is paid to the selection of the color palette.
The colors in the identity have the following message:
- black imparts mystery;
- brown emphasizes the strength and reliability of the brand;
- purple creates a majestic image;
- blue is trusted by both competitors and consumers;
- green is best suited for businesses related to nature and natural products;
- yellow evokes pleasant emotions;
- red adds energy and passion and perfectly conveys the character of youth brands.
Properly selected colors in the logo can affect the perception of the brand by competitors and consumers.
Creating a visual
The visual serves as an advertising image of the company. With the help of an advertising message created from graphic figures, illustrations, emoji, patterns, and slogans, the visual establishes communication with the consumer.
The visual must be dynamic and memorable. Its graphic elements reflect the history of the brand and convey individuality. Decorated in a unified style of the company, it will increase its visibility, attract customers and increase sales growth.
The use of illustrations, slogans, and logos of brands on souvenirs is an effective way to promote. Visual elements can be added to pens and pencils, cups, calendars, and notebooks.
The cost of identity and brand books depends on the type of graphics, design complexity, and the number of media carriers (letterheads, business cards, souvenirs, and uniforms).
