Are you aware of how important product packaging is, but are unsure how to make your product stand out from the rest? Do you want your marketing campaigns to be more coherent and include your shipping boxes and mailers? Or maybe you are on the hunt for cost-effective ways to brand your new business?
Look no further, we have what you are looking for. In the times of unboxing videos and YouTube reviews, product packaging has become more important than ever. We are here to help you find quick and easy ways to elevate your packaging and reach new customers.
But how? With stickers! Yes, stickers, the little adhesive-backed pieces of paper or plastic. We will share tips and tricks that revolve all around custom printed vinyl stickers to level up your packaging. Sounds good? Then let us jump right in.
1. Go seasonal
The beauty of using stickers for your marketing is that you can be incredibly flexible and even add to existing campaigns. This makes seasonally themed packaging a true possibility and allows you to let your creativity run free.
On top of that, you can action such a campaign super easily by adding the stickers yourself, in-house. This way, you can not only make your customers smile and show that your business is ready to go the extra mile, but also differentiates you from your competitors.
As a nice little add-on, such campaigns increase the shareability of your packaging, which makes it more likely to end up on social media! Of course, you have to find your perfect material for your packaging. There are many options but for a real eye-catcher, we recommend using fluorescent or holographic labels, like you can find over here.
2. Brand it
Using stickers is not only convenient and quick, but offers a very cost-effective way to brand your packaging. Choosing custom stickers means you can send in any form of artwork and have it printed on a sticker in exactly the size and shape you are looking for.
Once these arrive, all that is left to do is apply your stickers to your packaging. A nice side effect of this is that you can bulk buy plain packaging material and save a significant amount of money this way.
Thoughtfully placed logo stickers create a beautifully coherent shopping experience for your customers during which they are constantly confronted with your brand message.
3. Communicate customer appreciation
Your product packaging can be used as a medium to show your customers that they have made the right choice by trusting your business, and to communicate the high quality of the service you are providing.
A simple, well-intended message printed on a beautiful sticky label can be a great way to greet your customers before they even open their parcel. Whiting the actual parcel, you can include free thank-you and logo stickers as a gift for them as well. This can have a huge impact on the way your business is perceived and increases the likelihood of repeat purchases.
The giving of gifts is a very established marketing strategy, as it evokes a psychological response. When we receive a present, we feel the need to return the favor. This can take the form of a recommendation, a purchase or even a post on social media, extending your reach!
And those were three ways you can use custom printed stickers to elevate your packaging. We hope you enjoyed these and are ready to give them a try. We would love to hear about your experience using stickers for your marketing in the comments below.