Part of the updates to your website include taking a fresh look at the eCommerce solution that’s currently in place. Convinced that some changes are in order, you wonder what other providers have to offer. As you begin to compare one eCommerce solution provider to a competitor, keep these four qualities in mind. How well each of those providers handle these key areas will determine who ends up earning your business.
Provider Experience With Your Type of Business
You’ll find that providers who offer eCommerce solutions are happy to discuss what they’ve done for similar business types in the past. This is to your advantage, since it gives you a chance to see how well the provider understands the intricacies that go into successful online selling in your industry.
It’s true that many aspects of eCommerce do apply to a broad range of business types. Even so, what works well for an online shoe store may not be the best approach if you happen to sell jet skis. A provider who recognizes and understands the importance of the nuances involved with the online selling of your goods and services will be more likely to come up with a solution that’s more effective.
SEO Competent and Friendly
Search engine optimization is key to the success of any type of online venture. Even within the commerce aspect of the site, there are ways to optimize the use of keywords, key phrases, descriptions, and the other elements that search engine crawlers evaluate. You need a provider who understands this and is willing to help enhance the efforts you’re already making.
This means the provider’s team must be competent in best SEO practices as well as understand what it takes to optimize your content. That can only happen if the provider understands your market and how to make the most of SEO while consumers are shopping.
Solutions That Work Well on Mobile Devices
Just about everyone knows that the largest share of shopping is now done on smartphones. While use of devices like desktops, laptops, and tablets is still significant to warrant attention, you want to go with an eCommerce solution provider who can ensure the process of placing items in a virtual shopping cart, verifying the order, and checking out will work properly even on a mobile device.
You’ll find there are providers who have solutions that will work well no matter what type of device the consumer is using. Expect to see detailed information about how this works and what steps are taken to make sure the purchase process is as simple as possible for each buyer. If the process seems overly complicated to you, then there’s no doubt your customers would feel the same. Take that as a sign to see what a different provider can offer.
The Best Security Measures
At every point during the shopping experience, your customers must be protected from hackers and any methods used to steal proprietary information. This is true for new customers who are buying from your site for the first time. It’s also true for recurring customers who may have entrusted you with banking and credit card information that’s used to complete transactions.
Always be aware of the security measures offered by the provider. Ideally, they will add to the security you already take with each of your site pages. If you’re satisfied with the security protocols and processes, the search for a provider may be over.
Remember that this is a relationship you want to establish and make the most of for a long time. Feel free to look at several providers before making a choice. Doing so increases the odds that you will settle on an eCommerce solution that works well for you as well as for your customers.