As of 2020, the software testing market size stood at $40 billion and is projected to grow by 7% CAGR between 2021 to 2027.
Congratulations on finally finishing your SaaS platform. But have you considered conducting software testing before you release the software? No more than ever, software testing has become an integral part of the software development process.
There are several drawbacks a business can get due to failure to conduct testing before launching a product. Likewise, there are many benefits a business stands to gain when they conduct proper software testing.
Read along to get the benefits of software testing and why your business can’t go without them.
Save Time and Money in Future Updates
Imagine the amount of money you stand to lose if you launch your software then you end up closing it due to endless bugs. It will not only cost you the capital you used but you stand to lose clients. The longer a fault in your program remains undetected, the more difficult and expensive it is to fix it.
You’ll save time and money after deployment if you leverage QA testing in the software development process. You won’t have to spend a lot of time fixing bugs that got discovered after the software went live. It’s quite evident how software testing can save you a lot of time and money once you launch your platform.
Cut Negative Reviews Online
If an issue with your software is not discovered during quality assurance tests. You risk receiving bad feedback online from customers who may submit one-star reviews. If they experience bugs in your software they won’t shy away from expressing their dissatisfaction.
Companies that conduct software testing have a better chance of generating higher-quality products. Testing ensures customers’ needs and met which improves your reputation.
Negative reviews can hurt your brand’s reputation which can affect your revenue and sales. It’s therefore advisable to ensure proper software testing gets done to avoid such scenarios that might tarnish your brand’s name.
Customer Loyalty
Companies may get more loyal customers by spending the extra time and effort on quality testing. As a company, you’ll have peace of mind when launching a software platform once you have conducted software testing. In return, customers will get exactly what they want from your platform which satisfies their needs.
When software works flawlessly, customers are happy. Good quality software leads to satisfied customers, which can help improve business outcomes.
These days, it is becoming evident that a product’s user experience will make or destroy it. If the software is glitchy or slow, it degrades the user’s experience with the product. Dissatisfaction and frustration are the repercussions of a poor user experience.
A satisfied customer will be more inclined to return for future purchases. You not only get loyal customers but also act as your marketers through word of mouth. If you don’t have the capacity to conduct testing, consider outsourcing software testing solutions.
Maintain Competitiveness
It is critical to have high-quality items that suit the expectations of customers to stay competitive in an industry. If a company doesn’t have quality assurance measures in place, it will be difficult for them to keep up with the competition. Companies should ensure their products are of high quality through software testing.
Most customers avoid problematic software with shady bugs and errors. Customers want a win-win situation where they get the value they want since they are paying to use the software. The best way to achieve this is by conducting adequate software testing before launching a product.
Enhanced Security
Users are acutely aware of their need for secure software services due to the worrying growth in cyber-attacks. Consumers are aware that to access personalized services, they must share their data with software vendors. All they want is software that they can trust and with which they can confidently exchange their information.
Your product may provide that assurance to users through effective software testing. Regular software testing aids in the elimination of vulnerabilities in your software product.
Quality Assurance
Software must function to bring your product vision to reality. To some extent, adhering to product specifications is necessary to achieve the desired outcomes.
It is critical that your software delivers the value you want to customers. Testing evaluates if the features of the software work as intended. More so, it uncovers issues that may hinder you from delivering a quality product to your potential clients.
Achieve Customer Satisfaction
The ultimate goal of developing software is to provide the highest level of customer satisfaction. The purpose of testing software is to provide the greatest possible user experience. In a congested market, having the best product can help you gain loyal clients, which will benefit you in the long run.
Customer trust is difficult to earn, especially when your product is buggy. If the number of software products in the market is something to go by, having a strong first impression is important. Otherwise, your competitors will have better chances of getting more leads compared to you.
Get an Edge When Launching Your SAAS Platform by Doing Proper Software Testing
Without a doubt software testing creates value to your software development process. The success of your software is dependent on the quality of your testing during the development stage.
Found this article informative? Check out our other Marketing, Business, and Real Estate blog posts today.
