Product labelling is one of the most important parts of product communication. The labels provide information about the ingredients, allergens, nutritional facts and other key details that customers need to make an informed purchase decision.
But with so many different adhesive materials available for labeling purposes, it can be hard to know which material is best suited for your needs. To help you make the best decision for your product, we’ve put together a list of four popular adhesive materials and their benefits:
Paper vs vinyl
There are many different materials available. But the most important question to answer is whether you need a vinyl or a paper sticker.
Vinyl stickers are incredibly versatile because they are water- and scratch-proof. This makes them ideal for outdoor and indoor uses.
Paper stickers, on the other hand, are less durable and should mostly be used indoors. They are, however, the most sustainable sticker option as they are completely biodegradable.
If your products will be used around water, custom vinyl stickers are the perfect choice for you. But vinyl stickers actually come in many different looks. Let’s look at the most popular options.
White vinyl is the most popular material option. As the name suggests, it is printed onto a white base which is perfect for creating vibrant colors
Clear vinyl is a transparent material that is perfect for creating beverage labels as you can see through the sticker. When you print color on top of the material, is can create a beautiful stained-glass effect – a real eye-catcher.
Metallic vinyls are the best way to create a luxurious look for your packaging. These materials have a metallic base that you can directly print on. Have a look at this holographic vinyl sticker below to get a better idea of how amazing they can look.
Paper labels are perfect for branding cardboard packaging. They create a beautiful contrast between the different materials.
Not all paper stickers are biodegradable, but it is absolutely worth finding a sticker printing company that offers compostable stickers. This is a great way to communicate your brand’s ethics to your customers.
And now it is time to make a decision. Which label materials is the right one for you? Let us know by leaving a comment in the section below.