Keeping your social media fresh can be challenging, especially if you’ve been promoting your brand for a long time. Making sure your audience stays engaged is key to selling more of your product or service. Has it been a long time since you’ve changed things up? Do you feel you could be offering your audience more exciting content? Here are some fun and unique ways to market your brand on social media.
Contests
Running a contest is a great way to get your audience engaged and build enthusiasm for your brand. People love free things and there’s no better way to get people talking about your product or service than giving something away. Make sure you come up with a creative premise for your giveaway. You could do a funny photo contest or a hashtag, for example. Be sure to include terms and conditions so that you are legally covered in case there are any issues.
Trending Topics
Marketing professionals like Eyal Gutentag know that a great way to keep your audience engaged is to stay mindful of topics that are relevant and trending on social media. Don’t be afraid to mention upcoming events or make topical references. Consider staying away from anything potentially sensitive or political, though. This could result in a public relations mess that you will have to spend time and money cleaning up.
Behind-the-Scenes Content
Think like a performance marketing leader and give your followers sneak peeks into the day-to-day of your business. Find fun ways to give your customers a glimpse of what goes into the making of your products. This could be anything from behind-the-scenes footage, interviews with your employees or a series showing how your products are created.
Tutorials
It’s true: people really do love free content. Tutorials and “how to’s” build goodwill towards your brand. The opportunities for tutorial content are really endless. They could be videos or a step-by-step post with photographs. You could teach customers how to knit a scarf, cook a certain recipe or write an effective article. Just make sure that the tutorial is relevant to your business and brand.
Memes
Everyone loves a good meme, especially if it relates to their life and makes them laugh. This is endlessly shareable content and is a good way to get creative with your social media posts. You could take a popular meme and make it relevant to your brand. You could also brainstorm and come up with a completely new meme. This is another situation where you should stay away from anything controversial. Keep your memes positive, funny and relatable to a wide audience. This gives you a better chance of your meme being shared across social media.
There are so many ways to have fun with social media when promoting your brand and these are just a few of them. Get creative and come up with some unique ideas for posts. Before you know it, you’ll have your content trending and you’ll see an increase in your brand awareness.
