Any company that aims to reach an audience globally must invest in marketing translation services. Professional Translation agencies allow you to bridge the communication gap between your business and global market sectors for over two decades.
In today’s globalised market, the demand for marketing translation services is essential for a business to survive and prosper. This article highlights five reasons businesses should incorporate translation services in their processes.
What can a translation agency help you with?
As businesses enter global markets, the demand for better communication and respecting different cultures has become necessary. Working with an expert translation agency can help your company to efficiently interact with the target audiences in the language they understand and accurately convey your message into their native tongue.
Specialist translation agencies cover a range of linguistic tasks and services, including translations, editing, proofreading and transcribing.
The importance of marketing translations
Unlike standard translation services, marketing translation refers to translating and writing persuasive yet understandable content. A reputable translation service agency ensures the impact of your marketing efforts on a diverse and global audience.
Marketing translation services include translating and localizing the following content:
- Advertising material
- Product descriptions
- Website content
A marketing translation service’s primary goal is to tailor a company’s mission, message, objectives, and products to a diverse audience. A marketer knows what initiatives can help them reach a broader target market and audience.
How to Choose a Marketing Translation Service?
There are many aspects and technicalities to consider when choosing marketing translation services. In addition, regulations and policies differ from country to country. A professional translation service understands all the legal requirements and works accordingly.
You can effortlessly blend into your target audience’s cultural norms, standards, and values through marketing translation services.
Here are some vital factors to consider when choosing translation services:
- Cultural and traditional customs and values
- Cultural ideologies
- Local format and idioms
- Data & time format
- Contextual layout
Why Do You Need Marketing Translation Services?
Every business requires a multilingual approach to thrive, whether a local franchise or an international global company.
As new markets open for different businesses all across the globe, there is fierce competition among companies to reach out to people in their native language. As a result, the demand for marketing translation services becomes inevitable.
Here are five reasons your business should go for a marketing translation service:
1. Preference for Local Language
English is a global language, but not every prospect can understand or speak it. If your business targets both local and international audiences, you need to talk in the local language of your different audiences.
Giving preference to the local language over English makes your brand more accessible to these audiences. It also encourages consumers to relate to your business’s mission, goal, services, and products.
In addition, you can build consumer loyalty and retention by incorporating your audiences’ native languages into your brand.
In contrast, if your marketing content isn’t understandable to the target audience, local people are less likely to interact or engage with it. This can lead to low ROI and poor customer engagement.
2. Wider Reach
Depending on the nature of your marketing project, translating the textual content may not be enough if you are entering a new market. Instead, your content must be localised, so the local audience can recognise and remember it.
Localisation is a process that ensures that every material of a project is tailored to the understanding of the target audience. Material includes text, images, audio, design, data & time, currency, colours, and many other aspects.
Businesses using marketing translation services can adjust and understand their target market’s cultural customs and values. This allows you to reach any audience around the globe.
3. Better SEO
The core element of every marketing translation service involves localisation.
For example, if your business is entering the German market, you must build an online presence in the German language. If your website and social media presence are in French, it needs to be translated into the German language for German speakers.
Besides, people usually browse the internet in their native languages. According to a survey conducted by the Growth Hub, 70% of consumers invest in purchasing a product with information in their native language.
So, investing in marketing translation services can allow you to boost your SEO efforts and rank better on the search engine results pages (SERPs).
4. Customer Satisfaction and Trust
Creating content tailored to understand your new market builds trust with prospects. A marketing translation service enables the potential audience to understand the goal and offerings of your company.
Translation service agencies will not only translate your content but also adapt the content to the target audience’s local values and customs. This way, you can build trust and engage with local customers better.
5. Global Brand Presence
Building a global organisation is sometimes not enough to gain people’s trust in every corner of the globe. Instead, it would help if you incorporated textual efforts to convince people to believe your brand.
Marketing translation services can prepare your business to be more recognisable by a diverse audience. In addition, your company can quickly gain credibility by collaborating with other brands worldwide.
This, in turn, can help you build a credible global brand presence, allowing you to enter new markets and reach a broader audience faster.
Are Marketing Translation Services Worth the Money?
If you want to expand your business, choosing translation marketing services can help you reach new heights quickly. These services can adjust your business plan according to the target audience and make your brand unique from the competitors.
With a reputable marketing translation service, you can stand out as an authoritative and credible organisation that understands what it is doing.
In addition, translation services help you thrive and expand quickly in an international market. So yes, it is worth it.
Entering the international market is one of the best and most informed decisions any business can make. You must choose a marketing translation service to ensure your efforts don’t go in vain.
Doing so will make your business accessible and understandable to a wide range of audiences. We hope the five reasons highlighted in this article have made you understand why marketing translation services are essential for businesses of all sizes.