You’ve probably heard of AI or artificial intelligence, but are you familiar with how to use it in marketing? Here’s everything you need to know to ensure your video marketing strategy benefits from this technology. Use these ways to incorporate AI into your video marketing strategy and get a boost.
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Automated Video Creation
Automated video creation software can drastically cut down on the time it takes to create videos. The software will automatically edit your content, upload it to a video hosting service, and email you a link. AI is perfect for businesses that want their marketing efforts to be more hands-off. For instance, you can create dynamic MP5 videos that suit your target market. It also saves you money since you don’t have to hire expensive staff members or buy pricey editing software.
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Improved Targeting
The problem with all video marketing is that the viewer has to find your video. They either have to know the exact video name, search for it in a crowded Google search, or stumble across it while browsing Facebook.
The good news is that AI may be able to cut down on wasted time and money by targeting people most likely to be interested in your product or service based on their online behavior. It’s not just about showing the right ad at the right place; it’s about ensuring that if someone sees your ad, they will click through because it looks relevant to them.
AI also helps improve click-through rates and increase conversions by being more thoughtful about what ads get shown where.
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Increased Engagement
AI can boost your video marketing strategy by helping you get more engagement with the videos on your channel. It does this by analyzing the content of the videos, monitoring how long users are watching, and measuring how many times a video is shared. This data can help you make smarter decisions about what content to create in the future. For instance:
- If viewers skip over the first few seconds of a video, edit it to be shorter or include other details that would entice people from the beginning.
- If people tend to watch longer videos instead of short ones, then focus on making videos that last for at least 3-4 minutes or longer.
- Consider captions so those who don’t speak your language can understand what’s going on without subtitles.
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Creates Content Based on Company’s Objectives and Goals
As a business, you’d want your video content to reflect the company’s vision. AI generates content that is consistent with the company’s values. When using the software, you must automate it to align with the company’s vision and mission.
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Less Risk of Making Human Mistakes
When you incorporate the usage of AI in your videos, there are fewer errors because it can be more specific with what it wants to do. For example, if a video has many edits and a human is editing, they may accidentally cut out something important that would have been helpful for viewers. With AI, there would not be any such risk. It can quickly go through every aspect of the video and ensure it includes everything needed.
The reasons listed above are compelling enough to pursue AI as a video marketing strategy for targeted sales.
