The business world can be incredibly competitive as companies go head to head in efforts to become the top brand in their industry. Companies often put out advertising campaigns that capture the attention of consumers, effectively ingraining the brand in their minds.
However, not all forms of advertising work to increase sales. In fact, poorly done advertising can even decrease the brand’s considerable reputation, making the company lose out in sales.
Figuring out the type of advertising that works best for your business is the goal of a business marketing manager. You would want to translate those ideas into sales, and turn in a profit for your company; but where do you start?
What is Effective Advertising
We differentiate effective advertising from the broad category of advertising, in that the former actually increases the brand awareness and sales of a business. There are multiple forms of effective advertising ranging from physical to digital.
Find out what is best for your business, and consider who your target audience is in determining the best course of advertisements you will be planning to increase your company profits.
Traditional advertising typically comes in the form of print ads, magazine spreads, and flyers, but they can also be seen in movie product placements and radio shoutouts.
Traditional advertising works best when you’re targeting a specific group or location area. Local businesses tend to do traditional forms of advertising as it is cost effective yet efficient in spreading the brand among the locals.
Digital advertising is a relatively new form of advertising, typically known as social media advertising and trends. However, digital advertising also includes search engine optimization (SEO), and online ad placements through sponsored Posts or Google Ads.
With digital advertising, a marketing manager will have to work in a fast-pace as the amount of content available online is constantly changing each day. Any brand can post on Facebook, but only less than a handful actually gain the engagements and sales from an effective ad.
Promotional Products Advertising
Promotional products advertising is one of the forms of marketing that works silently but effectively. With promotional products, up to 70% of consumers subliminally remember the brand they got promotional products from when it’s time to purchase a product.
There are multiple types of promotional products, so best to go for the more unique options instead of the usual pen and eco-bag. Custom items work the best, and unique products like private label water bottles keeps your brand in the minds of the consumers.
How Advertising Helps your Business
So how does advertising help your business, and what can you get as a return on an effective marketing campaign? Of course, the ultimate goal of any marketing campaign is to translate these messages into sales, but the road to profiting is not a straightforward one.
The most basic aspect that a marketing campaign will return is brand awareness, which is an important aspect in turning your brand into a household name.
With print ads, an online campaign, and unique yet simple promotional products like water bottles and pad paper, you can bring awareness to what your company offers to consumers. Brand awareness is already one step closer to increasing in sales.
In the current digital age, companies that keep up with the times and maintain an online presence are the ones that get ahead of the competition regardless of the demographics of their target market.
It has been revealed that the majority of the population are now online, with almost 5 Billion internet users all over the world. Creating an online presence is important now more than ever, and effective online marketing achieves this goal.
An ad is the face of a brand – it is what creates the illusion and understanding of a consumer on what the business does and what they can offer to their customers. As such, your brand automatically relates itself to your chosen advertising campaign.
For example, if you advertise through customized water bottles, you give off the vibe that your business is as fluid, transparent, and essential as water. The same goes for McDonald’s and its famous golden arches – a yellow M meant nothing before McDonald’s turned it into an icon!
From the point of view of small businesses, becoming a household name may sound like a reach as the title is typically reserved for the big corporate players like Coca-Cola and Kleenex.
Most people forget that these companies started out small, and found the right advertising formula to get ahead of their competition despite the interchangeable quality between their products.