Considering that there are about 534,000 new businesses started each month in the United States, it can be tough to stick out. What are some options that you can do in order to stand out as a construction contractor?
While it might seem tough to stand out in the crowd, there’s hope. Read this article on construction marketing tips to take your contractor business to the next level today!
Visit Clients
One of the best ways for contractors to find potential clients is by meeting and visiting with them. Meet with about a dozen different potential clients each week.
Give your sales pitch as you meet them. This is a great way to increase your odds since you’re also making that personal touch.
Use Existing Companies
Marketing for construction companies can also include hiring an estimating company. Let them take care of estimates so that you can focus on making money. This can also help you improve your overall closing rates as well.
Build Your Reputation
Construction marketing ideas need to include building your reputation. After you deliver a high-quality experience, ask them for a review afterward. When you nurture your current relationships, they’re more likely to be ambassadors for new clients.
Direct Mail Marketing
Construction market data will show you that direct mail marketing isn’t dead. While online is great, don’t forget to use the traditional postal method either.
Instead of sending out thousands of postcards, it’s a better idea to have a targeted audience. Think about the location and demographic information about your ideal audience. In the end, this will save you money on mailing and printing costs.
Host Lunch and Learns
When you host a lunch hour for potential clients, it’s a great way to get the name of your company out there. Consider partnering with local businesses such as supply stores or restaurants.
Sales pitches don’t always have to occur if you’re not interested in that. Instead, it’s about letting businesses and homeowners know about the current trends that are happening.
Consider reaching out to past clients as well. This is a great way to make it feel more like a community instead of a sales pitch.
Have an Updated Website
Your marketing strategy needs to include an updated and attractive website. Without this, people might leave without buying your business.
Remember that potential clients will judge you based on how your website works. Pay attention to the color scheme of your website and how easy it is to navigate. Navigation and brand recognition are both important.
Remember to stay consistent. This means that the same colors and layout need to remain throughout the design.
Use Google My Business
You’ll want to use Google My Business if you’re a local business. People will perform searches in the local area on search engines and they’ll see businesses that have signed up. If you’re in that square on the search engines, you’re more likely to be picked out.
Claim your business and fill out the information. This could include your address, contact info, and photos. The best results will also have optimization in their information as well.
Use Social Media
Don’t forget about social media to connect with local residents and businesses. This is a great way to connect with your audience directly and answer any questions that they might have.
First, think about your ideal audience. Next, use the platform that they tend to use the most. These can include LinkedIn, Facebook, Instagram, Pinterest, and Twitter.
Make sure that the content that you choose to post will work for that social media platform and audience. The content shouldn’t only be sales pitches. It should be valuable and helpful content as well.
Another option is to run ads on social media to attract more potential clients. Take a look at each platform that you’re considering to decide if it’s right for you. If you don’t have time or aren’t sure what to do, you can hire a social media marketing expert for help.
Content Marketing
Another great option is to have a blog on your website. Through this, you can post content that people will find appealing and educational.
Content marketing needs to include SEO (search engine optimization) as well. These are the keywords that people type into searches. If you have a keyword that they type in, they might wind up on your page.
Keywords can also help you come up with topics for your articles. There are also a variety of different formats including videos, ebooks infographics, etc.
Think about the value that it’ll provide once you’re finished with it. Each potential customer could become familiar with your business once they’re done.
If you don’t have time to sit and write, consider hiring a content writer. Another great option is what’s known as guest posts.
This is where someone creates an article and they’ll mention your website somewhere in it. You can also have what’s called a call-to-action at the bottom. This is where people will be more likely to do something that you’re encouraging them to do such as buy, shop, etc.
Exploring Ways To Improve Your Client Base With Construction Marketing
After exploring this guide, you should have a better idea of different ways to improve your client base with construction marketing. Take your time deciding which marketing methods are the best option.
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