Technology

Leverage Google Image Search for eCommerce to Scale Up Your Business

Ecommerce Google Image search is an incredible way to drive organic traffic to your eCommerce website. It means indexing your product images in Google search so that people looking for relevant information can find it quickly. It also ensures that only people with a purchase intent visit your website and browse the products.

When coupled with other innovative ecommerce solutions like PPC advertising, SEO, App Store Optimisation (ASO), Conversion Rate Optimisation (CRO), and the like, eCommerce Google Image search can deliver spectacular results.

The Need for eCommerce Google Image Search

It’s a no-brainer that customers would like to check the images (and videos) when selecting products rather than reading text in black and white. While textual content and product descriptions are also important, they work best when combined with images. Attractive pictures and images create positive vibes among customers.

Experts believe that clicking multiple images at different angles and uploading them on an eCommerce solution reduces customer anxiety and increases conversion. Moreover, since customers make informed decisions, the chances of returns become much less.

Google Images search contributes almost 26% to the overall Google search. So, it is crucial to optimise product images to drive customer acquisition.

Luckily, Google’s partnership with Getty Images in February 2018 has changed the way people approach Google Images. Google has done away with the erstwhile ‘View Image’ tab and replaced it with the ‘Visit Site’ tab. So, instead of staying on Google Search, customers now get redirected to the publisher’s website. This presents eCommerce marketers with a golden opportunity to leverage Google Image Search to acquire more customers by reaching the correct audience.

A reputed digital marketing company can make wonders happen in this regard. They help you identify where you can find more customers and design images so that your customers feel compelled to click on the ‘Visit Site’ tab to get redirected.

Now that you know what eCommerce Google Image search is and its importance for modern brands discover how to leverage Google Images better by optimising product images to get them indexed.

4 Ways to Get Indexed in Google Search by Optimising Product Images

Here is how you can optimise the product images and get indexed in Google search to welcome organic traffic with a desire to purchase products.

Get Creative With The File Name and Include Relevant Alt Tags

Whenever Google scans a webpage, it looks for images that add value to the page. So, it is wise to include headings that define the sections and give a prelude to the images (read, captions). Also, change the file names from mere numbers to SEO-optimised phrases. In addition, write the Alt text so that it conveniently explains the main subject matter of the image. A well-described Alt text also makes your website more accessible.

Structure The Data

Structured data, also known as schema markup, make product images more relevant to consumers. The primary purpose of schema markup is to define specific elements on a website so that Google can fetch them quickly whenever the need arises.

Product schema enables Google to get relevant information, including the product price, product name, availability, and review ratings and display them to people looking for a product. Since users get all relevant information besides the image, it becomes easier to make a purchase decision.

Optimise the Size and Dimension

The file size and image dimensions determine the time taken to load images. If an image takes a long time to load, Google may put it behind other, more easily loadable images. Hence, check whether your images load quickly or not. If not, it’s high time you should optimise them to load faster on all browsers.

Make Your Images Responsive

Responsive images are those that open seamlessly on all digital devices. So, be it a laptop or a desktop, a smartphone or a feature phone, or even a tablet, responsive images load on all devices. To make your images responsive, you may have to resize them. Responsive images can also help you move up in the ranking scale since all users can access your product images conveniently.

The EndNote

Digital marketing services companies specialise in making SEO-friendly eCommerce Google search images. These companies use advanced analytics to understand the keywords required to make your images stand out. Stay ahead in the race of customer acquisition by leveraging Google search for eCommerce.

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