Today, the digital transformation of business is leading the pack. Companies of all sizes and verticals are looking to leverage digital transformation to drive greater efficiency and reduce expenses while also boosting productivity. Wrong No One idea is better than a proven approach, right? In this article, we take you through six research-backed marketing growth hacks that can accelerate your company’s digital transformation by next year.
80% of all digital transformation efforts are focused on driving real-world effects. The figure is even higher when you take business innovation into consideration. Digital transformation is all about creating a business case for digital transformation. This means that every stage of the transformation journey is essential to success. The first step is to identify and understand your current digital transformation strategy and its impacts. This is followed by identifying how the transformation is progressing and how it can be accelerated. What are the biggest challenges and trends that stand out for your business? What are the indicators of growth that indicate that your business is moving in the right direction?
Use data to drive insight
Data is the basis for decision-making and innovation in business. It can drive insight into your customer base, potential customers, and product offering. It can also drive insights into your competitors and their product offerings. But getting data right isn’t easy, and in order to get it right, you have to have data to work with. What are the best data sources for your business? Where can you get the best data?
Build effective user experiences
The second important step towards effective digital transformation is building a user experience (UX). This will ensure that users of your product or service are not only happy they are using your product or service, but also that they are using it well. UX design is the way that your product is visualized, displayed, and acted upon. It is also the link between your customer and your product. One of the most important aspects of effective UX is making sure that your users feel confident with their purchase decisions. This will require you to design your user experience around their needs and wants and to make sure that you are following through with the purchase decisions.
Consistent messaging across platforms
The last important aspect of effective digital transformation is consistent messaging across digital platforms. This will ensure that your digital transformation strategy is driving the same digital trends that are also driving your business. This means that your digital transformation strategy must have the same objectives and Madagascar updates as your main digital channels.
Leverage AI to accelerate product discovery
The third important aspect of effective digital transformation is to use AI to accelerate product discovery. This will ensure that you are following the same digital trends that are also driving your business. This means that your digital transformation strategy should aim to use AI to understand your customers and predict what their needs are so that you can design your product with these in mind.
Establish a digital identity and practice good marketing
The final important aspect of effective digital transformation is establishing a digital identity and practicing good marketing. This will ensure that your digital transformation strategy is driving the same digital trends that are also driving your business. This will ensure that you are posting relevant content on relevant social media and email accounts so that you are keeping your customers’ attention while they are looking for your product or service.
Digital transformation is an important issue in business and it should be considered in the business strategy of every company. But it is not the only issue that needs to be addressed. The digital transformation imperative also applies to your marketing strategy. While digital transformation has its place in business strategy, it should be built around specific marketing goals and goals should be addressed through digital transformation. Other than that, digital transformation can be a process of continuous transformation. In order to accelerate your digital transformation journey, you may want to consider implementing some of the following marketing hacks during the year.