Social media marketing is an effective way to communicate with customers online. Today, most people are on social networks and are constantly connected to these networks. That’s why your presence in the key networks that your customers are in is critical. You need to market where your customers are. Social media traffic networks such as Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, TikTok provide many opportunities to promote your business.
To use ads on social networks, you need to be careful about which social network your target users are most active on. When advertising on social media, it is important to choose the right operating system and recognize that the majority of target users are using this platform. For example, people on Instagram behave differently from LinkedIn. Who are you trying to access?
If your audience is loyal and large, advertising on social media will be done organically and successfully, but if you are new or want to reach a new position, paying for advertising will help you to be able to attract your audience.
Paid advertising on social media is a type of advertising that, when you reach your target audience, is done with a paid amount that is commensurate with the large number of people who see it and engage with it.
Organic advertising on social networks is a kind of advertising that is done by word of mouth. You share content on these networks and people who like it share it. This is a type of advertising that is free advertising and makes people aware of what you are offering.
Native advertising is the use of paid advertising that matches the form and environment of the page on which they are displayed. An ad that matches the style, flow, and performance of the platform or website on which it is located. These ads are often in the form of articles, blog posts, videos or photos and are designed to feel like they belong in the environment. Indigenous ads often appear in social media feeds or as recommended content on a web page.
Unlike show ads, native ads are not really like ads. They seem to be part of the stream of your chosen social network page or website. The advantage of native advertising is that it does not disturb the visit to the website or platform and at the same time delivers the content of the ad to the reader.
Display ads are created with the goal of selling the product. This type of ad can be moved or stagnant on the side or top of the page. These types of ads are widely used online and include a call to action. These damages the effectiveness of the ad and creates no value for the reader. That’s why users ignore them.
Although display ads are not as popular as they used to be, business owners should not ignore them in their advertising strategy. When the ads are direct and visually stimulating, and used to the fullest, they can grab the audience’s attention.
A Variety of Traditional Advertising
Although the popularity of digital advertising is increasing day by day, the use of traditional advertising has not stopped.
Using traditional advertising with the right budget and purpose can be just as effective digitally. Traditional advertising refers to the presentation of advertising messages through mass media.
Print ads are just as important as ever. Advertising goals are to influence customer decisions. Understanding the decision to use or not to use print advertising is relevant to your business audience, and this is a very important issue. You need to know for which age group you are advertising? And do your audiences use these ads?
Print ads include:
- Newspapers and magazines
- Banners and posters
- Direct letter (postcard and letter)
- Newspapers and magazines
The newspaper is considered a traditional advertisement and has a good effect. People still tend to receive the newspaper every morning and be informed of the news this way. Newspaper advertising can boost your business for a wide range of customers. There are also people who are looking to get new editions of their favorite magazines. Also, most print media are now digitally present, and to use this platform you can combine this type of advertising with your virtual version. Advertising in a specialized magazine can quickly reach your targeted web traffic market. Readers tend to read magazines in their spare time and keep them for longer, giving your ads more attention.
If your products need to be displayed in color, attractive ads in a magazine can be ideal, although they cost more than newspaper ads. Magazines usually do not deal with a small area like a particular city. Advertising may not be cost-effective if your target market is only a small percentage of the circulation.
Social Media Advertisements
Media advertising is the sharing of advertising messages about your product or service on television or radio. This type of advertising is a risky investment due to the ease of changing channels.
There are many marketing strategies and methods suitable for business, which you can use to promote and grow your business. Which advertising method will have the most impact; It depends on your business and your target audience and market. You have to choose how to deliver your offer to them; And which advertising channel to use to communicate with them. All methods of advertising suitable for the said business; They can be used. But ultimately how useful they are to your business; It depends on your high quality Targeted website traffic on your business strategy and the right strategy.