If you are a business owner, entrepreneur, blogger, or industry professional, you know that credibility is important. If you have a great reputation, sales, website traffic, and new audience members come easily. With a bad reputation, people will avoid you.
Verifying your business online is one way to help build trust with potential customers and clients. Here are a few more reasons why you should verify your business online:
1) It establishes thought leadership.
When you verify your business online, you are essentially saying that you are an expert in your field. This helps to build trust and credibility with potential customers, as they will know that they can rely on you for accurate information.
Being a thought leader is not just something that is good for your business. It is also good for your personal brand. If you can establish yourself as an expert, you will be more likely to be hired for speaking engagements, consulting work, and other personal opportunities outside of your work.
2) It gets you clicks on SERPs.
With every query your company page pops up on, your audience is deciding whether to click your link or the ones above and below it. If you establish credibility by verifying your business online, you are more likely to get that click. Since Google will show that your business is verified, people are more likely to trust you right away.
Credibility is not the only factor in getting clicks on SERPs, but it is an important one. If you want to increase traffic to your website, verifying your business online is a good place to start.
3) It gets you more sales.
Especially if you are a small business with little reputation, getting verified can help increase your sales. People are more likely to do business with someone they perceive as credible, and verification is one way to establish that credibility.
Of course, you still need to provide a great product or service at a fair price. But if you can get people to see you as a credible source, you will have an easier time making sales.
4) It protects your brand.
It is important to remember that anyone can create a website or social media profile and pretend to be you or your company. By verifying your business online, you are taking steps to protect your brand from imposters.
This is especially important if you are a well-known company or personality. But even if you are just starting out, it is important to protect your brand from those who would try to take advantage of your hard work.
5) It is not expensive.
One of the best things about verifying your business online is that it does not have to be expensive. There are many free or low-cost directories where you can list your business.
There are also paid directories, but you do not need to spend a lot of money to get started. You can start with a few free listings and then upgrade to paid listings as your budget allows.
Verifying your business online is a great way to build trust, credibility, and brand awareness. It is also an affordable way to get started. If you have not verified your business yet, what are you waiting for?
