In the old days SEO strategy for ranking well on search engines was pretty simple. It usually went something along the lines of, “Make me the first pick on the search engine results when people look for X online.” And it was easy to craft as well. Just adding enough words on a website basically triggered the desired results. Of course, that was some twenty years ago as well.
Unfortunately for simple design, a lot has changed since then to 2021. Now, search engines like Google want websites to be fully responsive with intelligent content that is useful. SEO tag plugging died a long time ago, especially once search algorithms were applied that eliminated such sites from ranking anywhere near the first pages based on keyword stuffing alone. Instead, website design has to be useful, original, and valuable in responding to search. That takes work and creativity, not just formulaic website design.
Website Design Married With Results
The traditional website design was usually about the owner’s vision from an internal perspective. That meant creating a website with sub-pages that basically followed the internal vision of the owner first. Then, as it became apparent additional steps had to be taken to be recognized by a search engine, SEO and linking were added as second thoughts.
Modern website design incorporates SEO elements from the start. The structure is built around the searcher and customer first, then the website owner’s interest. This is critical; by focusing on what a searcher wants to find, the website design becomes far more responsive in terms of solving needs and providing solutions. That makes its content real and valuable, which in turn help boost the site’s ranking on search engines.
Local Search Becomes Powerful
A shift happened as two things occurred in the last ten years. First, broadband became widely available. Even in rural areas it began to appear, mainly because the federal government was doing a tremendous amount of work passed into law a decade ago to deliver broadband nationally. That created a demand and market for better digital infrastructure. In doing so, the changes also pushed and created pressure for additional capabilities in cellular networks as well. After all, if desktops can run fast, why can’t mobile devices do the same?
With mobile devices going high-speed with 3G, then 4G, and now 5G upgrades, it was only a matter of time before local search became powerful. Today, search through mobile devices makes up two-thirds of the online searches that occur, and that’s happening to find local results. So, for Miami SEO, not only does placement matter, solving local needs with local solutions matters tremendously. Search engines have redesigned themselves to be responsive, thereby making mobile search the go-to tool that SEO has to be responsive to in the next decade.
SEO Design Allows Being Found in a Haystack
The ability to be found as a business or store in a certain town or city isn’t like the old days. Prior to the Internet, people would look up solutions or services in the phone book to get the address, or they would learn of the store through a reference. Now, one simply flips out their smartphone, types in a search, and results with contact info and addresses come up. However, that search result list only includes those businesses that meet the need and have responsive SEO to make the digital connection. One could be walking by a similar store two blocks away and never know today because they didn’t show up on that responsive search engine list on the phone screen.
While the world has far more information at its fingertips everything has fallen into a digital haystack. Without the tags and design providing answers people are looking for, businesses and organizations might as well not exist at all. They will not be found except by physical accident.
Modern SEO Opens Up Far Larger Markets
The beauty of the modern SEO relationship opens up far larger markets now for those who get on board. Not only is a business or organization connecting to a certain market for local, in-person connection, they potentially have the ability to connect to audiences and customers over a far greater geographic range as well. Many companies have realized their business diversify on multiple layers thanks to successful SEO design with their website. They have a local layer that produces daily traffic, then a regional one which usually produces big accounts, and then a wide-ranging layer if they take advantage of e-commerce. That third layer can grow exponentially if the solution offered is responsive and the company can deliver.
Your SEO design needs to be integrated, not function as an add-on to your website. Having the right expertise on your side can help tremendously. Don’t try to guess through your SEO build. Do it right and take advantage of that exponential growth potential.