Facebook ads are considered the biggest assets that can help grow your company exponentially, particularly if your business is new. While they are indeed helpful, they can prove to be very expensive if you do not know how to set them up correctly.
This happens because Facebook ads are considered very competitive. You will face competition from companies that have large budgets and dedicated teams for tracking, running, and tweaking the campaigns.
So, how do you optimize your Facebook ads effectively without wasting resources, energy, and time? Most beginners are looking for ways to optimize their Facebook ads but do not understand where to get started. In this article, we will be covering this exact topic.
What Are Facebook Conversion Ads?
Before we get into the gist of this article, let us first understand what exactly is Facebook conversion ads. The word ‘conversion’ can have various meanings on Facebook, which means it is just not used for sales. Even optimizing your ads for your audiences to take certain actions can be considered as ‘conversion’ if your customers do that action.
Facebook’s conversion ads are considered a great choice if you want to get your audiences to do certain actions like driving sales or other types of actions like downloading content, subscribing to your newsletter, or registering.
What Are Some Tips That Can Help Improve Facebook Ads Conversion?
Here are some great tips that can help improve and boost your Facebook ads conversion:
- Define The Conversion Event
This is the first step of getting any conversion; you need to understand what action you want your customers to take after seeing the ad. There are various types of conversions that are supported by Facebook like purchasing products/services, initiating the checkout, adding products/services to the wishlist, or viewing content. Additionally, you also have the option to create and make use of custom conversion events if you have something else in your mind.
One thing you need to remember here is that you cannot simply expect a single ad to serve all your conversion goals. You will have to create different ads to meet these goals. You also need to consider the type of goals that will fit what you are looking for and target the audience accordingly.
- Keep The Destination Ready
Similar to other types of marketing for other platforms like Amazon PPC, you need to provide a destination or landing page. Overall, your ads will only be as good as your landing page. If you want to understand where you want the conversion to take place, ensure that you deliver on what the ad delivers.
Here are some tips that can help you prepare the landing pages:
- Implement Pixel
Once you have thought of the page where you would like the conversion to happen, you can make use of the Facebook Pixel code to the page so that you will be able to keep a track of the event. If you would like to read more about it, you can check out olifantdigital.com.
- Always Aim For Continuity
If you have promised something on the ad, ensure that your landing pages are capable of delivering it. For instance, if the customer is looking for t-shirts, you cannot have shoes on the landing pages. The language and the design of the ads need to deliver the same message as well.
- Optimize The Ad For Mobile Apps
In today’s time, more and more people are opting to purchase products and/or services on their smartphone devices. Hence, you have to make sure that the ads have been optimized for mobile devices. There are many tools that you can use to check whether your ads look good on various smartphones.
- Create Stunning Visuals
On average, it takes around 2.6 seconds for customers to choose whether to tap on your ads or not. Using stunning imageries will capture the attention of the customers and will increase the chances of them clicking on it. First impressions are often made by a great design; hence, you need to prioritize it. Here are some tips that can help you create great visual designs.
- Avoid Overloading The Design With Texts
Even Facebook suggests that you should not add a lot of text to the designs. Instead, you can add the text over a designated area. You can even use Facebook’s dedicated Image Text Check Tool to get a rating over the design.
- Proper Size Of The Ad
If you make use of low-resolution images for your ads, it will reflect very poorly on your website. There are various tools that you can use to check whether the ad has the right size specification.
- Make Use Of Videos And GIFs
Static images cannot capture the attention of customers like videos and/or GIFs. You should test these videos and GIFs before finalizing them for the ads.
- The Copy Needs To Be Sweet And Concise
The next element for creating a great ad to improve Facebook ad conversions is to ensure that the copy is crisp. If it is not, the customer may not even want to read the ad. You can get personal with the customers and make use of pronouns like you and me for new customers; this will establish a relationship between your audiences and your brand. On the other hand, if you are dealing with repeated customers, studies have shown that using ‘we’ works better.
- Include A CTA
As mentioned above, conversions are all about motivating your customers to take the required action. Hence, it is important that you add a strong CTA or Call To Action. You can use strong verbs like find, discover, start, explore, etc. so that your customers can learn more about your company or visit the product/service page. If you want your customers to subscribe or make a purchase, you can use direct phrases like ‘sign-up’ and/or ‘buy now’.
The above-mentioned tips will help improve your Facebook ad conversions. The goal here is to create a stunning ad. If you have any questions related to this subject, you can drop them in the comment section below.