Are you planning to take advantage of paid traffic? While organic marketing creates permanent sources of traffic to your site, it takes a longer time to succeed.
Paid traffic originates from financed advertisements and promotions by investing money into ad platforms. It can have an incredibly positive impact on your site if executed carefully. Businesses can choose the exact sum they wish to invest or set a maximum amount of investment on a daily basis.
By hiring a Tulsa PPC agency, businesses can be provided with a significant increase in traffic and revenue.
Have a look at the major benefits of adopting this strategy.
What is it?
Paid traffic is a term that describes the visits of customers to your site after you have paid for advertising promotions. Numerous platforms offer such services, including social media platforms, media networks, and search engines.
The most common form of paid traffic is Pay Per Click (PPC) advertising that uses Google Ads, while other types include PPA (Pay Per Acquisition) advertising, CPM (Cost Per Thousand) impressions, etc. Don’t be confused by the M in CPM, as it stands for the Roman numeral for 1,000. The greatest platforms used for such traffic generation are Facebook and Google Ads.
What are the benefits?
The advantages of paid traffic are magnificent when it comes to the promotion of products and services. While social media organic reach is decreasing, this marketing method is very effective in delivering results. Organic reach refers to the number of visitors who have seen your content via unpaid distribution.
Organic social media content has been declining for several years, meaning paid advertising is the only solution to boosting your distribution. Nevertheless, the value of organic marketing shouldn’t be underestimated, as organic strategy is the key behind each great ad campaign.
Speed is the first advantage of adopting such a strategy. The best way to illustrate this is by comparing PPC ads to search engine optimization. SEO refers to the process of getting your content to rank high in search engine results. Such a strategy relies on metadata, keyword research, backlinking, etc. Click here to see four important questions to ask when conducting keyword research. It might take three months for a content piece to appear among the search results.
Businesses start seeing traction after at least three months, but it might take longer than twelve months to see any results. In contrast, paid traffic allows businesses to see results the very next day. The speed at which you can see results is surprisingly fast. In digital marketing, proof of concept is necessary before scaling. Such proof of concept is almost impossible to have without speed.
Speed provides another benefit in such campaigns by enabling quick and easy testing of campaign elements. You can quickly test which elements work and don’t work with paid advertisements. You can perform tests on your landing pages, pricing, call to action, etc. The testing aspect eliminates all the uncertainty.
Analytics that can be tracked
Another incredible benefit of paid traffic is the analytics that backs it up. When it comes to organic, social media, and email marketing, the data points are limited because of private initiatives. Conversely, paid traffic obliges advertising networks to provide users with such information, as they are paying for the traffic.
The conversion path refers to a line of events the user goes through before engaging in an action of choice. By tracking this path, businesses can look for common behaviors among their best customers. Anyhow, the conversion path can be difficult to track with the help of free traffic, as it provides very poor or no information on open rates or click-through rates. The following link, https://en.wikipedia.org/wiki/Conversion_path, provides a definition of the conversion path.
Paid advertising, on the other hand, allows businesses to gain access to detailed and advanced analytics. When you track the conversion path, you start to understand the story that people should be told before deciding to convert.
Optimization of campaign elements
An incredibly important benefit of paid traffic is the possibility to optimize each element of the campaign. You can get informed about the target audience reached by paid ads, figure out when the conversion is taking place, and find out when social media ads perform the best. Everything can be optimized by doing some minor tweaks.
By analyzing the data that you’ve been provided with, you can easily see where disconnection takes place. Consequently, you can perform minor changes to improve the performance of your campaign. The changes you make aren’t necessarily supposed to be major. However, the ability for campaign optimization is among the most powerful paid traffic benefits.
Better customer targeting
The main difference between free and paid traffic is customer targeting. The latter allows you to make decisions about the target groups you put the advertisements in front. Ad networks provide over seventy million psychographic and demographic profiling factors. You can determine your target audience by learning info about the places where your customers live, their marriage status, interests, salaries, and products they typically purchase online.
Moreover, ad networks strive to provide information on why people purchase certain products, which goes in your favor. Consequently, you can learn a great deal about your customers through targeting. Both specific and granular targeting is available, which enables businesses to reach relevant visitors interested in their brand.
Use of multiple channels
Paid traffic is provided by broadcasting your message across various social media channels. Such ads can be used on social media platforms, such as Instagram, Facebook, Twitter, LinkedIn, YouTube, Reddit, Snapchat, TikTok, etc. While the selection of channels is extensive, you aren’t recommended to spread your message on all channels.
In the course of conducting audience research, you should discover which digital platforms your target audience is using. The ultimate choice should be either one or two channels.
The bottom line
The benefits of such an increase in traffic are huge for every business.
Take advantage of them!