When implementing a marketing strategy, you need to measure what’s converting and what isn’t. It would help if you used metrics to make any inroads and confirm that your strategy is working. But what metrics can you use to measure Google Analytics?
What are the crucial things to track in Google Analytics if you want to know what’s happening on your site? If you have no idea how to go about it, here are some metrics you can measure with Google analytics. Each one shows how far you’ll far, and you can even figure outgrowth.
Audience Location
When you have a site and are a business, you need to keep track of audience location. This is crucial if you are in a small business as you need this data more. This will help you target your marketing relatively easily as you can be location-focused on the marketing of your products.
It would help if you didn’t ignore the audience outside the target area. The traffic may come from social sharing, and you need to keep up with it.
Engagement
Are your pages providing any value for your readers? If they are, you should easily see it through the metrics as they can show how you’re capturing the audience’s attention. This will give you an idea of what you need to pull up on what works.
If one area is working well, you can emphasize it to help growth.
Traffic Sources
Here, what you are looking at majorly is figuring out the site’s weaknesses and strengths. This will give you a chance to revamp and shake up your marketing campaign. You can then identify the various sources leading people to your site.
You can then apply King Kong’s conversion rate optimization strategy to help you drive more traffic to your site. Overall, you can switch it up if you aren’t pleased with any part of it.
Mobile Traffic Behavior
If there’s one crucial part today of any marketing strategy, it has to be the idea of mobile phone marketing. If your site isn’t optimized for mobile phones, you can miss out on a vast market. With an increase in mobile traffic, you need to follow this metric carefully.
When you see an increased average visit duration on mobiles sites, it will give you an idea that you have a better user experience. You can then vamp that up for a better user experience since no one will want to spend time on a poor mobile site.
Social Media Metrics
You also need to keep tabs on social media engagement to determine if your site is doing great. You’ll find out if your social media marketing strategy is working well or not. The referrals should give you an idea of how strong your system is working.
Measure The Metrics
When you want to know how well your strategy is working, you need to measure the metrics with Google Analytics. Here are some of the metrics that you need to focus on with analytics to see if it’s all going to plan or not. You can then change and revamp the ideas if it isn’t up to schedule.
