You might be thinking – which Luxury Car Brands are available in India? You might have already considered Jaguar XJ or the Porsche Panamera, or you may be tempted by the Mercedes Benz S-Class. Whatever your motive is, it will be worth spending some time in deciding which of these luxury car brands is best for you. This article will shed some light on this issue. After all, you are going to buy a luxury car after all.
The Jaguar XJ is a sleek saloon, which spells class, style, and elegance. The British automaker is facing stiff competition in the Indian market, but has managed to create a strong brand image. The XJ is positioned above the Jaguar XF executive sedan, and is equipped with a range of frugal and brutal engines. As a result, it commands a hefty price.
The Porsche Panamera sedan is a luxurious sedan which is available in a variety of variants. Prices for the Panamera range from INR 1.3 lakhs to INR 2.57 crores. The Panamera’s price tag can be daunting, but the Porsche showroom in Delhi is one of the best places to view one. It is a luxury car showroom and is often flooded with celebrities, car enthusiasts, and others.
Jaguar Land Rover have been among the top luxury car brands in the world for decades. In fact, Jaguar Land Rover exports to India rose 15.8% last year. The brand enjoys emotional brand equity and access to leading global players in technology and sustainability. With its expansion plans, Land Rover is well-positioned to offer a superior customer experience. Its range of vehicles includes the Range Rover, Defender, and Evoque.
The Mercedes-Benz brand is one of the leading luxury car brands in India. Since its establishment in 1995, Mercedes-Benz India has consistently sold more cars than any other brand in the country. It has also maintained its top position in the luxury car market in India for the past four years, with a 40% share. The company’s new motto, “Be the best,” aims to increase the brand’s global visibility and appeal in the country.
After the health crisis that struck the country last year, the luxury car market in India has taken a backseat. However, German carmakers have been launching new products consistently to lure volume buyers. In February 2021, BMW narrowed the gap with Mercedes-Benz, dispatching 826 units against 1,367 in the same period last year, a 40% decline. Hence, the top three car makers are stepping up product launches to recoup lost market share.
The luxury car segment in India is quite small but it is hotly contested by the strong players like Mercedes-Benz, BMW and Audi. In recent years, Lexus has also made a comeback, but it has remained a niche brand with a target audience of the affluent and upper-middle-class customers. The company’s debut in India was in March 2017.
The Swedish premium car manufacturer is gaining momentum in the luxury car market in India, and it is now competing with German rivals Mercedes-Benz, BMW, and Audi. But the Swedish brand’s dealer network is weak compared to those of its competitors. It must focus on its branding and dealer network to compete with these rivals. The brand’s price is competitive, but its performance lags behind the Germans.
One of the leading manufacturers of luxury cars in the world, MG Motor has a rich history of producing and distributing high-quality vehicles in the Indian market. The company’s cars have been lauded for their long list of amenities and luxury features. The brand is also recognized for bringing online and connected car features to the mainstream market. However, while the company’s luxury sedans and SUVs are wildly popular across the world, its Indian operations have largely fallen short of expectations. The company is planning to launch an all-electric vehicle, the MG eZS, in India. The MG eZS will be produced at the company’s Gujarat plant, which is capable of producing 80,000 to 1 lakh units a year.
Demand for luxury cars in India has improved drastically over the past few years, with new premium and luxury car models coming on the market at affordable prices. With strong local production facilities, these brands are able to offer these cars at competitive prices while maintaining margins. However, a recent outbreak of COVID-19, a severe viral infection, has affected sales and showroom footfalls. This forced various automobile manufacturers to temporarily halt production.